We comment that it is right for Vipps to exploit its market position but question whether a mobile subscription is a proper focus when there are still so many opportunities for improvement in their core area? Especially when their competitors in a short time can copy data-rollover, the only thing that separates Vipps mobile from the rest.Â
We’ve had a lot of discussions about this in our office over the last few weeks, and not everyone agrees with my stance on this, but I find it interesting what happens when a Fintech company ventures in to other industries and not the other way around.