Vipps, Norway’s largest Fintech, sat a new record of usage this summer. Never before have we used their service this much
– especially for payments. Because of the pandemic, Vipps has received strong support from the fact that restaurants and bars made extensive use of new digital solutions this summer.
Vipps has also advertised heavily for their new feature: send a gift with Vipps
. There is, without a doubt, a user-need to share gifts with friends and family digitally. According to Nutmeg
, an online investment management service, nearly half of the UK’s adults said they were more likely to give cash over physical presents under lockdown. Looking closer at Vipps, I was a little disappointed when I found out that the new gifting feature just consisted of sending digital confetti to the recipient for 5 NOK in fees. I, therefore, wrote a comment on what Vipps could do instead
. I cheekily wrote that they launched a feature «no one wanted.» Still, there is nothing inherently wrong with the implemented feature – just the value proposition. However, my main reason for writing the comment was because I wish for someone to create the suggested solution, and Vipps is perfectly positioned to do so.