There is a theory that when a shark bites a surfer, this is because they look like a seal, especially from 50 feet underwater. [..]
I think about this theory a fair bit when I talk to big companies worried that Amazon or Google seem to circling around them, getting closer, and bumping into their legs. Maybe you look like a seal. And of course, maybe you are a seal. [..]
If Google can turn your business into a trivial part of Google, it will try. If it would have to recreate your entire company inside Google, it probably won’t.